December

10Dec2018

Introduction

Do you want your event to generate more buzz and curiosity? Buzz can make or break an occasion. Most best mobile app developers utilize social media platforms extensively for more followers likes and mentions. These things can help improve engagement and brand awareness. Soon, you will be able to convert knowledge into paying event guests.

Both digital and traditional marketing can help businesses capture their target market’s attention. However, there is a newer approach of increasing event attendance—mobile applications. How can a simple mobile application benefit your occasion?

  • Mobile apps generate buzz and curiosity around your event.

Start promoting your event many weeks before it starts. Use the mobile app to create excitement, buzz and curiosity. If they feel excited about your posts, then most likely, they would share it with everyone within their network.

When people spread the word for you, you are already generating brand awareness. Remember, content is the key to creating buzz around your occasion.

  • Mobile apps provide attendees with efficient mobile planning.

Of course, many of your followers would consider attending the special event. Encourage them to pay for a ticket by helping them plan their visits. Offer them the most efficient tools available. This is crucial for events with several venues, and for those with multiple dates such as conferences and festivals.

  • Mobile apps create a smooth, personalized experience.

Consumers in the event industry always expect an efficient, personalized experience.  Guests love personalizing their experiences, and mobile apps are great opportunities to achieve this. Let them save their researches and favorites. You can also provide interactive maps for their utmost convenience.

  • Mobile apps improving event networking.

Mobile apps are instrumental in improving guest experiences. What if your guests want to network, but can’t find the opportunity to do it? If this is the case, then you’re not delivering great user experience.

A mobile app with superb networking capabilities will surely remain sticky and trustworthy even after the end of the occasion. This only means that your customers would continue to use it even after the occasion, to retain their relationships.

  • Mobile apps keep the relationships going.

Relationships must continue even after the event. Mobile apps can make this happen. This can help you with up selling and customer retention.

Remember to use your app for new offerings and discount updates. Just don’t abuse this power. You might annoy your users, and you’ll end up losing your good relationship with them. Never bombard them with sales updates and messages.

  • Mobile apps can help grow businesses.  

What are your brand values? Do you think an app is a good fit for your brand and customers at this point? Contemplate on your business goals. Mobile a huge business opportunity, and can definitely set you apart from the intense competition.

The event business industry provides plenty of possibilities for conferences, and other types of events. You just need to develop an app that can strengthen your marketing efforts.

4Dec2018

How Travel Companies Can Cut Costs to Make Room for an SEO and PPC Budget

If you are running your own travel agency, then at some point, you already encountered some problems regarding marketing budget. Usually, travel companies just engage in offline marketing strategies.

The reason behind this? Well, the travel industry is still a very traditional field, and very relationship driven. May travel professionals may have considered online initiatives, but at the end of the day, they are confronted with an issue—their inability to produce additional budget for digital marketing.

Trim down on the following areas to be able to make room for PPC, or any other SEO campaign.

How Travel Companies Can Cut Costs1. Business Directories and Listings – Check if there is the need to be in any business listing or directory.   

2. Workshops and Road Shows – There is no need to invest in all workshops and road shows. If it is not applicable, you an easily single this out. Just set an appointment with the potential partners you want to get in touch with.

3. Industry Trade Shows – Not all trade shows are created equal. Check how many clients you got in the past 5 years. Do the math, and evaluate if it is all worth it.

4. Membership Fees and Associations Fees – The travel industry is a relationship-based landscape. Because of this, every business want to belong to any association. However, some of these don’t really gather any benefits.

How Travel Companies Can Cut Costs5. Printed Media Adverts – Advertising is expensive, and it’s difficult to measure ROI.

6. Familiarization Trips – These trips are made to familiarize. suppliers with specific products they are promoting. However, in various cases, they regard this as a reward, and send staff members instead. Therefore, it adds very small value.

7. Marketing Contribution and Support – This is a total waste of money, and should be eliminated to every strategy.

8. Brochure Contribution – Is there the need to pay for inclusion for each trade brochure? Check if your ROI, and adjust your campaign accordingly.